media buying and production management

We deliver a fast, powerful, and complete system that includes media buying, production, and result tracking. It is designed with direct marketers in mind.

You get quick and easy access to information, and you can track each campaign down to its tiniest details — because marketers and users must always have all the answers:

Which spot ads are profitable?
Which media is the most profitable?
Which creative materials are best for each particular media?
Which URL works best?
Which days of the week, month and parts of the day work better for each media?
What is the cost per order for each media?
What is the cost per inquiry for each media?
What is the cost per lead for each media?
What is the ROI for each media?
Which call centers are the most effective?

Because direct marketing is a complex process involving media buyers, scriptwriters, copywriters, designers, producers, call centers, accounting, budgets… it also involves innumerable sign-offs by clients and management. Thus, our system is designed to keep everyone in sync and up-to-date — our system manages media buying, production, and other projects and tasks.

Media buying features:

Short-form.
Long-form.
Spot and network buys.
Direct mail.
E-mail.
Inserts and circulars.
Display advertisements.
Cable and broadcast.

Production management

The product helps you manage jobs, work orders, and schedules.

Please note, some functionality of our product is not available with the basic package and is only sold to clients that order 50+ seats, or it is included as part of customization consulting. Please specify your requirements and we will provide you with a quick quote.