marketing campaign management

With our product, marketing campaign management is easy. Through a single application, marketers can effectively plan their marketing spend, manage all their initiatives and campaigns, and analyze performance and results.

Market segmentation

Our product helps to create targeted campaigns by segmenting your audience based on attributes such as demographics or product interest, and then send specific messages and offers for each group. You will have an ability to easily add contacts and leads to lists right from within campaigns.

Campaign analysis

The system makes “ABC testing” simple.

You can track, analyze, and optimize multiple on-line marketing and telemarketing campaigns. Our system allows you to analyze and optimize other campaigns such as trade shows, direct mail, advertising, and promotions, so that all marketing efforts are focused on the most effective campaigns.

Campaign testing

ABC tests are typically conducted to determine which version or elements of your advertising materials are helping the performance of the campaign. ABC tests dramatically challenge the assumptions that marketers and company executives may have about the best way to design a campaign or collateral piece. Thus, our automated system enables you to solve conflicts between marketing and management — it will significantly benefit a decision maker (marketing professional).

While ABC testing typically applies only to on-line adverting, our system uses a repetitive test process for all media, so it enables you to test Web pages, advertising copy, telemarketing scripts, email messages, newsletter content and layout, and so on.

Testing yields the most valuable results only when the tests are conducted repeatedly; therefore efficient ABC testing is impossible without full automation of the test process, which is a key advantage of our system.

Our system creates an “ABC test winners” table where all best advertising items will be stored. Each record provides statistics upon which every new marketing effort in the same category will be measured.

Revenue tracking

Our system helps you identify marketing activities that generate the most sales revenue by directly tying every sales dollar back to its campaign source. Campaign managers will be able to analyze detailed analytics to track revenue and measure campaign success.

Express follow-ups

Our system helps you to easily determine which prospects require follow-up contact after a campaign, and helps you to define the appropriate actions.

List management

You can import and export campaign lists in multiple data formats, to and from various marketing vendors. With our List Management capability, you can also create targeted, effective marketing campaigns with list management tools for segmenting, exporting, and analyzing lead lists.