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Archive for the ‘Sales and marketing strategies’ Category
As it comes to different types of mobile inventory, whether it’s apps, web or tablets, it seems that there is not many mobile ad tech companies that would provide 360 degree advertising solutions for publishers and ad networks. Each provider seems to cater to only some types of ads, which makes life of advertisers a [...]
Cloud computing became a buzz word, and now with availability of many development tools the number of applications grows exponentially. Many software as a service (SaaS) software applications, ones that are deployed over the internet or to run behind a firewall in one’s local area network or personal computer, these days compete with each other, [...]
Yes, Pay Per Deal advertising model is not only suitable for running your affiliate offer via online publishers, but also to boost your PR (on, in this case not page ranking, but you public relations initiatives. With PPD you can benefit from getting your informercials aired on major television channels. Your TV / print / [...]
Below you will find a podcast “Performance Marketing Partnerships and New Sales Channels. Guerrilla Marketing, Biological Marketing & New Product Launch”. Its author and I discuss a new book “Guerrilla Marketing Goes Green: Winning Strategies to improve Your Profits and Your Planet” (might take 15 mins to read and listen).
Remember a little software startup, you [...]
You lead, you follow. Reflections on leadership & corporate relationships – with Robin Silas
13, Jun 2010You lead, you follow. Making all the right move in the corporate world! No, it’s not me rephrasing one of my favorite lines from Friedrich Nietzsche “Lead me, follow me, or get out of my way”. That’s the name of Robin’s first book. Watch videos below to witness my conversation with Robin Silas as [...]
Can online marketing be executed successful on a shoestring budget? And I mean, literally, shoe string.
Yes, VC funded technology startups is a sexy alternative to a boring job, especially one that has just been lost by many… But from the moment you conceive the idea, to the moment it’s funded, developed and adopted by your [...]
It would probably be more accurate to title this short post “Acquire customers with Rocky’s perseverance”, as it was his only strategy, really.
It’s an amazing, inspiring story told by Tony Robbins, that I stumbled upon today while researching something for my new online show for eccentric entrepreneurs.
Stallone gained worldwide fame with his starring role in [...]
As provocative as the name of the show sounds, it is a matter of figurative speech.
I hope you enjoy reflections of our guest on investment banking, startup venture funding, performance marketing, transactional advertising models, media monetization, social gaming and many other topics that buzz in Silicon Valley. We do it in casual manner, that hopefully [...]
How do you leverage social media marketing? What is your web 2.0 strategy and messaging besides “Hi Louis”?
5, Apr 2010So, you finally got on a social media marketing bandwagon? Wow! Impressive :-) And you, of course have have a strategy written on 50 pages, signed and sealed – on how to leverage your existing users. Aha.
Setup a sexy Facebook fan page (with 3 funs – you, your boss and Hugo)? I see… And every employee has a twitter account [...]
So, you lost your executive job? Or just looking for a plan B in case a company you are with will face downsizing?
In this article I will show you how to select a business to purchase, turnaround and sell for a profit. And no sweat. Job is just a job. Everything in life is transient. [...]