Archive for the ‘Performance marketing’ Category

Cloud computing became a buzz word, and now with availability of many development tools the number of applications grows exponentially. Many software as a service (SaaS) software applications, ones that are deployed over the internet or to run behind a firewall in one’s local area network or personal computer, these days compete with each other, [...]

For a writer or articles marketer there is no fastest way to make money online blogging than with our Pay Per Deal content monetization model. PPD is just what doctor ordered for bloggers.
Since PPD model pays to publishers from $1,000 to $50,000 per single sale (yes, you have heard me right, per single [...]

Yes, Pay Per Deal advertising model is not only suitable for running your affiliate offer via online publishers, but also to boost your PR (on, in this case not page ranking, but you public relations initiatives. With PPD you can benefit from getting your informercials aired on major television channels. Your TV / print / [...]

Below you will find a podcast “Performance Marketing Partnerships and New Sales Channels. Guerrilla Marketing, Biological Marketing & New Product Launch”. Its author and I discuss a new book “Guerrilla Marketing Goes Green: Winning Strategies to improve Your Profits and Your Planet” (might take 15 mins to read and listen).
Remember a little software startup, you [...]

Note: reading this article and listening to our podcast on mobile applications development and apps monetization can take 30 mins. So, go grab some coffee, and hang a “don’t disturb” tag on the door handle.
While multinationals are known for evolutionary innovations, it is the tech startups which drive revolutionary innovation. Despites of, or maybe even [...]

For those who deal with the buying, selling and merging businesses this article will be a great read, as I will show you new ways how you can accelerate efficiency of you M&A and corporate development initiatives. When I say that mergers and acquisitions are easier with Pay Per Deal advertising, I mean that it [...]

As provocative as the name of the show sounds, it is a matter of figurative speech.
I hope you enjoy reflections of our guest on investment banking, startup venture funding, performance marketing, transactional advertising models, media monetization, social gaming and many other topics that buzz in Silicon Valley. We do it in casual manner, that hopefully [...]

Use case: How to launch a new product and acquire customers with integrated marketing mix while utilizing PPD advertising model and outsourcing search engine marketing management and creative advertising services.
Since we receive a lot of questions on how our Pay Per deal advertising model can be a part of integrated marketing mix, in this article [...]

As it often happens, a potential client has asked today if it is possible to run a B2B lead generation campaign on our affiliate network with a monthly budget of $500. Since our Pay Per Deal campaign requires to setup an Elite merchant account this amount would not cover the setup, and regular CPL campaign [...]

In my previous post I touched upon conceptual differences between treating Enterprise 2.0 as a set of Web 2.0 tools, and looking at it from perspective of building participatory communities (some can be powered by our IR Web 3.0 technology) of various types of stakeholders, as well as fans whose primary goal is not monetary [...]


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