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Archive for the ‘Media monetization strategies’ Category
In my previous post I touched upon conceptual differences between treating Enterprise 2.0 as a set of Web 2.0 tools, and looking at it from perspective of building participatory communities (some can be powered by our IR Web 3.0 technology) of various types of stakeholders, as well as fans whose primary goal is not monetary [...]
Participatory business models become the focal point of strategic modeling for 2010 and probably a decade to come. Web 2.0, Enterprise 2.0 and Government 2.0 are still just buzzwords for many, but quite a few organization start successfully implement new digital programs to connect various members with their ecosystems, engage them in the conversation, collaboration [...]
The future of game design and in-game advertising
23, Feb 2010…
My new friend Bert Koehler (whose work I briefly covered in the post “Learning from AI developers – designing the framework for creation of funny ads for TV, radio, web and print. What will go viral and why?”) have just send me a link to this video-presentataion by game expert Jesse Schell in the context of [...]
Film industry these days doesn’t spoil talents with opportunities, does it? Therefore the best everyone can do is to create opportunities utilizing your existing resources, knowledge and creativity.
Among resources there might be your equipment (hey, even IPhone could do), connections or earlier produced unused footage.
The challenges for many filmmakers who see viral marketing as a [...]
Weather you are an accomplished producer or a founder of an emerging production company, in the current economy you will be solving the same challenges – how to get your project funded without selling your birth marks.
You might already have a commitment for worldwide distribution, interest from the major stars, but… no money in the [...]
This morning as I reached out to my laptop, the first email I opened was one from my sailing buddy. It contained a reference to an article from New York Times (see the excerpt at the end of the post) “Obama affecting start ups”.
New regulation will further limit investments available for emerging companies, which will [...]
I was a little bit surprised to hear about media content crises from AdAge last month (as the solutions obvious to me, at leas some of them):
Solution #1.
I think globalization opens the door to great opportunities to engage talents from third world countries. You can hire top journalists from India, Pakistan. Ukraine and other countries, [...]
I woke up one morning last week with an intriguing idea…
Here is a PREAMBLE FOR THE IDEA…
Banks are one of the influencers on overall economical position of each country and they are in a deep… we all know what.
Accordingly to the FE Report:
“Private commercial banks were the main source of revenue earning [...]
I am happy to share quite exciting new announcement with readers of our blog even before our news were distributed to press.
.
PRESS RELEASE
For immediate release
IdeaMama Group announces the launch of a new application of their revolutionary Pay Per Deal advertising model by branching out to trade show marketing and outdoor advertising
SAN FRANCISCO, CALIFORNIA, USA [...]
Biometrics and consumers neurofeedback in advertising – social media innovation, Web 3.0 and performance marketing
29, Jul 2009Few years back I worked with research companies that specialize in biometrics; they conducted studies to determine how users respond to certain ads. They offered an evaluation that goes beyond traditional measures like click-through rates if applied to online advertising.
Couple of years ago neuro technologies started to find its way into gaming world (Neurosky and [...]