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Archive for the ‘Marketing leadership’ Category
Emergence in collaborative processes and human behaviors. Evolutionary collaboration and social change
26, Jul 2010Emergent collaboration is not an easy concept to grasp by the mind that protests against ubiquity, and instead demands well defined roadmaps and definitions. The mind of a human doesn’t favor unknown, therefore it tries to define everything, something way too quickly, since what is defined can get obsolete before the blossoming occurred.
To explore the [...]
Below you will find a podcast “Performance Marketing Partnerships and New Sales Channels. Guerrilla Marketing, Biological Marketing & New Product Launch”. Its author and I discuss a new book “Guerrilla Marketing Goes Green: Winning Strategies to improve Your Profits and Your Planet” (might take 15 mins to read and listen).
Remember a little software startup, you [...]
You lead, you follow. Reflections on leadership & corporate relationships – with Robin Silas
13, Jun 2010You lead, you follow. Making all the right move in the corporate world! No, it’s not me rephrasing one of my favorite lines from Friedrich Nietzsche “Lead me, follow me, or get out of my way”. That’s the name of Robin’s first book. Watch videos below to witness my conversation with Robin Silas as [...]
It would probably be more accurate to title this short post “Acquire customers with Rocky’s perseverance”, as it was his only strategy, really.
It’s an amazing, inspiring story told by Tony Robbins, that I stumbled upon today while researching something for my new online show for eccentric entrepreneurs.
Stallone gained worldwide fame with his starring role in [...]
How do you leverage social media marketing? What is your web 2.0 strategy and messaging besides “Hi Louis”?
5, Apr 2010So, you finally got on a social media marketing bandwagon? Wow! Impressive :-) And you, of course have have a strategy written on 50 pages, signed and sealed – on how to leverage your existing users. Aha.
Setup a sexy Facebook fan page (with 3 funs – you, your boss and Hugo)? I see… And every employee has a twitter account [...]
So, you lost your executive job? Or just looking for a plan B in case a company you are with will face downsizing?
In this article I will show you how to select a business to purchase, turnaround and sell for a profit. And no sweat. Job is just a job. Everything in life is transient. [...]
In my previous post I touched upon conceptual differences between treating Enterprise 2.0 as a set of Web 2.0 tools, and looking at it from perspective of building participatory communities (some can be powered by our IR Web 3.0 technology) of various types of stakeholders, as well as fans whose primary goal is not monetary [...]
Participatory business models become the focal point of strategic modeling for 2010 and probably a decade to come. Web 2.0 (we design and market such social media portals), Enterprise 2.0 and Government 2.0 are still just buzzwords for many, but quite a few organization start successfully implement new digital programs to connect various members [...]
The future of game design and in-game advertising
23, Feb 2010…
My new friend Bert Koehler (whose work I briefly covered in the post “Learning from AI developers – designing the framework for creation of funny ads for TV, radio, web and print. What will go viral and why?”) have just send me a link to this video-presentataion by game expert Jesse Schell in the context of [...]
15 quotes to improve your sales rep’s hearing abilities – for customer satisfaction and your bottom line.
19, Jan 2010When a customer decides to speak, he invests in your business. When you ignore calls of unsatisfied customers, forum posts, blogs references, social media updates with negative notes about your service, it’s as unwise as rejecting voluntary donations with no strings attached.
If a deaf musical can play music, and your sales rep can’t hear out [...]