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Archive for the ‘Marketing 2.0’ Category
So, you think you are great at branding and your marcom skills could get you a Nobel Prize.
Wonderful! Can we look at your ads now?
Majority of us have been living large portion of our lives, effected by conditioning that comes from media and social environment and swallowing messages that appeal to our ego, greed, desire [...]
First I will give a brief overview of major ad models for those who are emerging marketing stars. If you are a marketing veteran you might want to skip the intro and jump right to ROI calculation.
Until now there have been four primary on-line advertising models widely used by online marketers:
- Pay Per Impression. CPM [...]
Film industry these days doesn’t spoil talents with opportunities, does it? Therefore the best everyone can do is to create opportunities utilizing your existing resources, knowledge and creativity.
Among resources there might be your equipment (hey, even IPhone could do), connections or earlier produced unused footage.
The challenges for many filmmakers who see viral marketing as a [...]
Having 20 mins before my lunch meeting I decided to spend them reflecting on how various companies approach their innovation habits and build innovation culture. My thoughts also revolved around innovation pipeline as a missing component almost in every innovation strategic and tactical plan.
Just as I started writing, I came across two materials that really [...]
(if you are in the hurry, skip first 10 paragraphs of the article and jump to the Action Plan)
This morning I woke up with a thought, “how do I start this day in a way that will brighten up the day for a few stranger?” I decided to do what i do once in a [...]
There is always a way to save 35 million dollars. You just have to look for it, and not when it’s too late
16, Aug 2009Today I bumped into this brand “accident” that happened a few months ago – “Tropicana Orange Juice Waste $35 Million on their New Marketing/Packaging Failure”.
This story reminds me of a message of this old video “The truth in advertising”. If you haven’t watched it as a marketing or media professional you should (unless you too [...]
Biometrics and consumers neurofeedback in advertising – social media innovation, Web 3.0 and performance marketing
29, Jul 2009Few years back I worked with research companies that specialize in biometrics; they conducted studies to determine how users respond to certain ads. They offered an evaluation that goes beyond traditional measures like click-through rates if applied to online advertising.
Couple of years ago neuro technologies started to find its way into gaming world (Neurosky and [...]
So, you are a voice over artists or just an ordinary extraordinary dude with a sexy voice? Voice over agents have not being returning your calls, you are out of work, and job market sucks, right? Ok, now what?
While you are dealing with the denial convincing yourself that it will take [...]