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	<title> &#187; Marketing 2.0</title>
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	<link>http://ideamamaadnetwork.com/blog</link>
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		<item>
		<title>PR &amp; Pay Per Deal advertising model. Public relations and PPD – hot mix. Infomercials &amp; your TV presence – over a million dollars worth package for nothing</title>
		<link></link>
		<comments>http://ideamamaadnetwork.com/blog/2010/06/15/pr-pay-per-deal-advertising-model-public-relations-and-ppd-%e2%80%93-hot-mix-informercials-your-tv-presence-%e2%80%93-over-a-million-worth-package-for-nothing/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 16:11:15 +0000</pubDate>
		<dc:creator>ideamama</dc:creator>
				<category><![CDATA[Advertising trends]]></category>
		<category><![CDATA[B2B affiliate marketing]]></category>
		<category><![CDATA[B2C affiliate marketing]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Media content production & financing]]></category>
		<category><![CDATA[Performance marketing]]></category>
		<category><![CDATA[Sales and marketing strategies]]></category>

		<guid isPermaLink="false">http://ideamamaadnetwork.com/blog/?p=629</guid>
		<description><![CDATA[Yes, Pay Per Deal advertising model is not only suitable for running your affiliate offer via online publishers, but also to boost your PR (on, in this case not page ranking, but you public relations initiatives. With PPD you can benefit from getting your informercials aired on major television channels. Your TV / print / [...]]]></description>
		<wfw:commentRss>http://ideamamaadnetwork.com/blog/2010/06/15/pr-pay-per-deal-advertising-model-public-relations-and-ppd-%e2%80%93-hot-mix-informercials-your-tv-presence-%e2%80%93-over-a-million-worth-package-for-nothing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Future advertising trends for 2012 &amp; media monetization challenges and alternatives &#8211; podcast</title>
		<link></link>
		<comments>http://ideamamaadnetwork.com/blog/2010/05/27/future-advertising-trends-2012-media-monetization-challenges-alternatives-podcast/#comments</comments>
		<pubDate>Thu, 27 May 2010 20:53:37 +0000</pubDate>
		<dc:creator>ideamama</dc:creator>
				<category><![CDATA[Advertising trends]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Media monetization strategies]]></category>
		<category><![CDATA[Podcasts]]></category>

		<guid isPermaLink="false">http://ideamamaadnetwork.com/blog/?p=593</guid>
		<description><![CDATA[
As you might have noticed, I enjoy having conversations with industry partners (agencies, publishers and advertisers), our clients and people with whom we share passion for entrepreneurship and advertising technologies.
Yesterday I had one of those conversations with Andrew Stern, a charming serial ad-tech entrepreneur and a web publisher and wanted you to witness it by [...]]]></description>
		<wfw:commentRss>http://ideamamaadnetwork.com/blog/2010/05/27/future-advertising-trends-2012-media-monetization-challenges-alternatives-podcast/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How do you leverage social media marketing? What is your web 2.0 strategy and messaging besides &#8220;Hi Louis&#8221;?</title>
		<link></link>
		<comments>http://ideamamaadnetwork.com/blog/2010/04/05/your-social-media-marketing-strategy-unified-message-employee-twitter-account-facebook-fan-page/#comments</comments>
		<pubDate>Mon, 05 Apr 2010 15:00:34 +0000</pubDate>
		<dc:creator>ideamama</dc:creator>
				<category><![CDATA[Advertising trends]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Marketing leadership]]></category>
		<category><![CDATA[Sales and marketing strategies]]></category>

		<guid isPermaLink="false">http://ideamamaadnetwork.com/blog/?p=547</guid>
		<description><![CDATA[So, you finally got on a social media marketing bandwagon?  Wow!  Impressive  :-) And you, of course have have a strategy written on 50 pages, signed and sealed &#8211; on how to leverage your existing users. Aha.
Setup a sexy Facebook fan page (with 3 funs &#8211; you, your boss and Hugo)? I see&#8230; And every employee has a twitter account [...]]]></description>
		<wfw:commentRss>http://ideamamaadnetwork.com/blog/2010/04/05/your-social-media-marketing-strategy-unified-message-employee-twitter-account-facebook-fan-page/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Case study: How to launch a new product and acquire customers with integrated marketing mix while utilizing PPD advertising model and outsourcing search engine marketing management &amp; creative advertising services</title>
		<link></link>
		<comments>http://ideamamaadnetwork.com/blog/2010/03/29/case-study-how-to-launch-new-product-acquire-customers-integrated-marketing-mix-advertising-model-outsourcing-search-engine-marketing-management-creative/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 04:36:19 +0000</pubDate>
		<dc:creator>ideamama</dc:creator>
				<category><![CDATA[Advertising trends]]></category>
		<category><![CDATA[B2B affiliate marketing]]></category>
		<category><![CDATA[B2C affiliate marketing]]></category>
		<category><![CDATA[Business turnaround startegies]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Performance marketing]]></category>
		<category><![CDATA[SEO that sells]]></category>
		<category><![CDATA[Sales and marketing strategies]]></category>
		<category><![CDATA[Use cases - affiliate campaigns]]></category>

		<guid isPermaLink="false">http://ideamamaadnetwork.com/blog/?p=519</guid>
		<description><![CDATA[
Use case: How to launch a new product and acquire customers with integrated marketing mix while utilizing PPD advertising model and outsourcing search engine marketing management and creative advertising services.
Since we receive a lot of questions on how our Pay Per deal advertising model can be a part of integrated marketing mix, in this article [...]]]></description>
		<wfw:commentRss>http://ideamamaadnetwork.com/blog/2010/03/29/case-study-how-to-launch-new-product-acquire-customers-integrated-marketing-mix-advertising-model-outsourcing-search-engine-marketing-management-creative/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lead generation education series.    :-)   Free or affordable B2B leads gen with social media</title>
		<link></link>
		<comments>http://ideamamaadnetwork.com/blog/2010/03/15/lead-generation-education-social-media-free-affordable-b2b-leads-gen/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 21:39:01 +0000</pubDate>
		<dc:creator>ideamama</dc:creator>
				<category><![CDATA[Advertising trends]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Performance marketing]]></category>
		<category><![CDATA[SEO that sells]]></category>
		<category><![CDATA[Sales and marketing strategies]]></category>

		<guid isPermaLink="false">http://ideamamaadnetwork.com/blog/?p=490</guid>
		<description><![CDATA[As it often happens, a potential client has asked today if it is possible to run a B2B lead generation campaign on our affiliate network with a monthly budget of $500. Since our Pay Per Deal campaign requires to setup an Elite merchant account this amount would not cover the setup, and regular CPL campaign [...]]]></description>
		<wfw:commentRss>http://ideamamaadnetwork.com/blog/2010/03/15/lead-generation-education-social-media-free-affordable-b2b-leads-gen/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Your social media marketing plan stinks. Building successful Enterprise 2.0 and participatory communities is not a piece of cake.</title>
		<link></link>
		<comments>http://ideamamaadnetwork.com/blog/2010/03/09/social-media-marketing-plan-building-successful-enterprise-2-0-communities/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 16:06:23 +0000</pubDate>
		<dc:creator>ideamama</dc:creator>
				<category><![CDATA[Advertising trends]]></category>
		<category><![CDATA[Business turnaround startegies]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Marketing leadership]]></category>
		<category><![CDATA[Media content production & financing]]></category>
		<category><![CDATA[Media monetization strategies]]></category>
		<category><![CDATA[Performance marketing]]></category>
		<category><![CDATA[Sales and marketing strategies]]></category>

		<guid isPermaLink="false">http://ideamamaadnetwork.com/blog/?p=465</guid>
		<description><![CDATA[
In my previous post I touched upon conceptual differences between treating Enterprise 2.0 as a set of Web 2.0 tools, and looking at it from perspective of building participatory communities (some can be powered by our IR Web 3.0 technology) of various types of stakeholders, as well as fans whose primary goal is not monetary [...]]]></description>
		<wfw:commentRss>http://ideamamaadnetwork.com/blog/2010/03/09/social-media-marketing-plan-building-successful-enterprise-2-0-communities/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Developing social media innovation strategy &#8211; Web 2.0, Enterprise 2.0, Government 2.0. Adoption of the latest digital business models in 2010.</title>
		<link></link>
		<comments>http://ideamamaadnetwork.com/blog/2010/03/06/developing-social-media-innovation-strategy-web-2-0-enterprise-2-0-government-2-0-adoption-latest-digital-business-models-in-2010/#comments</comments>
		<pubDate>Sat, 06 Mar 2010 21:07:17 +0000</pubDate>
		<dc:creator>ideamama</dc:creator>
				<category><![CDATA[Advertising trends]]></category>
		<category><![CDATA[Business turnaround startegies]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Marketing leadership]]></category>
		<category><![CDATA[Media monetization strategies]]></category>
		<category><![CDATA[Performance marketing]]></category>
		<category><![CDATA[Sales and marketing strategies]]></category>

		<guid isPermaLink="false">http://ideamamaadnetwork.com/blog/?p=450</guid>
		<description><![CDATA[Participatory business models become the focal point of strategic modeling for 2010 and probably a decade to come. Web 2.0 (we design and market such  social media portals), Enterprise 2.0 and Government 2.0 are still just buzzwords for many, but quite a few organization start successfully implement new digital programs to connect various members [...]]]></description>
		<wfw:commentRss>http://ideamamaadnetwork.com/blog/2010/03/06/developing-social-media-innovation-strategy-web-2-0-enterprise-2-0-government-2-0-adoption-latest-digital-business-models-in-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The future of game design and in-game advertising</title>
		<link></link>
		<comments>http://ideamamaadnetwork.com/blog/2010/02/23/the-future-of-gaming-design-in-game-advertising/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 18:29:08 +0000</pubDate>
		<dc:creator>ideamama</dc:creator>
				<category><![CDATA[Advertising trends]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Marketing leadership]]></category>
		<category><![CDATA[Media content production & financing]]></category>
		<category><![CDATA[Media monetization strategies]]></category>
		<category><![CDATA[Random reflections]]></category>
		<category><![CDATA[Sales and marketing strategies]]></category>

		<guid isPermaLink="false">http://ideamamaadnetwork.com/blog/?p=429</guid>
		<description><![CDATA[&#8230;
My new friend Bert Koehler (whose work I briefly covered in the post &#8220;Learning from AI developers – designing the framework for creation of funny ads for TV, radio, web and print. What will go viral and why?&#8221;) have just send me a link to this video-presentataion by game expert Jesse Schell in the context of [...]]]></description>
		<wfw:commentRss>http://ideamamaadnetwork.com/blog/2010/02/23/the-future-of-gaming-design-in-game-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When your marketing director will be substituted by a digital avatar… From avatars in gaming to avatar-experts. Blast for users, dream program for affiliate marketers</title>
		<link></link>
		<comments>http://ideamamaadnetwork.com/blog/2010/02/04/marketing-director-digital-avatar-avatars-gaming-experts-users-affiliate-program-marketers-2010-2012/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 17:40:52 +0000</pubDate>
		<dc:creator>ideamama</dc:creator>
				<category><![CDATA[Advertising trends]]></category>
		<category><![CDATA[B2C affiliate marketing]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Performance marketing]]></category>
		<category><![CDATA[Sales and marketing strategies]]></category>
		<category><![CDATA[Use cases - affiliate campaigns]]></category>

		<guid isPermaLink="false">http://ideamamaadnetwork.com/blog/?p=418</guid>
		<description><![CDATA[Researchers and AI enthusiasts from all over the world try to crack the code and improve the technologies to make digital avatars “smarter” and make them improve our own knowledge. Developers use artificial intelligence and natural language processing software to enable us to interact with avatars, and make it possible to interact with these virtual [...]]]></description>
		<wfw:commentRss>http://ideamamaadnetwork.com/blog/2010/02/04/marketing-director-digital-avatar-avatars-gaming-experts-users-affiliate-program-marketers-2010-2012/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Learning from AI developers – designing the framework for creation of funny ads for TV, radio, web and print. What will go viral and why?</title>
		<link></link>
		<comments>http://ideamamaadnetwork.com/blog/2010/01/24/learning-ai-artificial-intelligence-developers-design-framework-creation-funny-ads-advertising-tv-television-radio-web-viral/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 00:46:52 +0000</pubDate>
		<dc:creator>ideamama</dc:creator>
				<category><![CDATA[Advertising trends]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Media content production & financing]]></category>
		<category><![CDATA[Performance marketing]]></category>
		<category><![CDATA[Sales and marketing strategies]]></category>

		<guid isPermaLink="false">http://ideamamaadnetwork.com/blog/?p=409</guid>
		<description><![CDATA[I have just came back from a meeting of Silicon Valley scientists and developers who work on design of various artificial intelligence systems. While no ultimate solution has been found yet, nevertheless every discussion is interesting and thought provoking.
Today’s speaker, Bert Koehler, presented results of his research and share some insights on building AI systems [...]]]></description>
		<wfw:commentRss>http://ideamamaadnetwork.com/blog/2010/01/24/learning-ai-artificial-intelligence-developers-design-framework-creation-funny-ads-advertising-tv-television-radio-web-viral/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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