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Archive for the ‘Marketing 2.0’ Category
In my previous post I touched upon conceptual differences between treating Enterprise 2.0 as a set of Web 2.0 tools, and looking at it from perspective of building participatory communities (some can be powered by our IR Web 3.0 technology) of various types of stakeholders, as well as fans whose primary goal is not monetary [...]
Participatory business models become the focal point of strategic modeling for 2010 and probably a decade to come. Web 2.0, Enterprise 2.0 and Government 2.0 are still just buzzwords for many, but quite a few organization start successfully implement new digital programs to connect various members with their ecosystems, engage them in the conversation, collaboration [...]
The future of game design and in-game advertising
23, Feb 2010…
My new friend Bert Koehler (whose work I briefly covered in the post “Learning from AI developers – designing the framework for creation of funny ads for TV, radio, web and print. What will go viral and why?”) have just send me a link to this video-presentataion by game expert Jesse Schell in the context of [...]
Researchers and AI enthusiasts from all over the world try to crack the code and improve the technologies to make digital avatars “smarter” and make them improve our own knowledge. Developers use artificial intelligence and natural language processing software to enable us to interact with avatars, and make it possible to interact with these virtual [...]
I have just came back from a meeting of Silicon Valley scientists and developers who work on design of various artificial intelligence systems. While no ultimate solution has been found yet, nevertheless every discussion is interesting and thought provoking.
Today’s speaker, Bert Koehler, presented results of his research and share some insights on building AI systems [...]
So, you think you are great at branding and your marcom skills could get you a Nobel Prize.
Wonderful! Can we look at your ads now?
Majority of us have been living large portion of our lives, effected by conditioning that comes from media and social environment and swallowing messages that appeal to our ego, greed, desire [...]
First I will give a brief overview of major ad models for those who are emerging marketing stars. If you are a marketing veteran you might want to skip the intro and jump right to ROI calculation.
Until now there have been four primary on-line advertising models widely used by online marketers:
- Pay Per Impression. CPM [...]
Film industry these days doesn’t spoil talents with opportunities, does it? Therefore the best everyone can do is to create opportunities utilizing your existing resources, knowledge and creativity.
Among resources there might be your equipment (hey, even IPhone could do), connections or earlier produced unused footage.
The challenges for many filmmakers who see viral marketing as a [...]
Having 20 mins before my lunch meeting I decided to spend them reflecting on how various companies approach their innovation habits and build innovation culture. My thoughts also revolved around innovation pipeline as a missing component almost in every innovation strategic and tactical plan.
Just as I started writing, I came across two materials that really [...]