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Archive for the ‘From good to great CEO’ Category
So, you think you are great at branding and your marcom skills could get you a Nobel Prize.
Wonderful! Can we look at your ads now?
Majority of us have been living large portion of our lives, effected by conditioning that comes from media and social environment and swallowing messages that appeal to our ego, greed, desire [...]
So, as years go by you feel that your salary is not growing that much any longer, but amount of responsibilities and stress grows exponentially. Inspirations and passions are gone, same old job brings stable 150-250K a year ,and all you see in your future is many more years like that, slaving for other people, [...]
How to transform your business and become an internationally recognized marketing legend?
27, Oct 2009Yes, it’s doable…. only doable not by you, but through you.
First, you will have to transcend the whole idea of becoming a legend.
Learn to disappear, abandon “You” in yourself, the whole “me-me-me” notion – drop it. Learn to separate your ego from your authentic self and then destroy it vigorously. It will never fully disappear [...]
Have you ever thought what makes the best lover? Have you ever found the answers? If it’s to be true that are you are paid for what you are good at, the representatives of one ancient profession might have answers for you. Since I’ve neither hired neither interviewed one, let me give you [...]
The human desire for perfection and respect can drive us insane; nevertheless we all want to be perceived as competent, knowledgeable, “in control”. As silly as it is, the nature of a conditioned brain that is functioning in the era of commerce and technology, can not be denied. That’s on the subject of our personal [...]
Having 20 mins before my lunch meeting I decided to spend them reflecting on how various companies approach their innovation habits and build innovation culture. My thoughts also revolved around innovation pipeline as a missing component almost in every innovation strategic and tactical plan.
Just as I started writing, I came across two materials that really [...]
I would lie if I said that I know enough about nanotechnology, but from little I know, dangerous questions arise in my dangerous mind.
How nanotechnology and artificial intelligence development will effect the world of advertising and the business world as such?
To connect with my stream of thoughts, I suggest you to take 6 [...]
There is always a way to save 35 million dollars. You just have to look for it, and not when it’s too late
16, Aug 2009Today I bumped into this brand “accident” that happened a few months ago – “Tropicana Orange Juice Waste $35 Million on their New Marketing/Packaging Failure”.
This story reminds me of a message of this old video “The truth in advertising”. If you haven’t watched it as a marketing or media professional you should (unless you too [...]
The Organization of Chaos and anti-leadership theory. Foundation for an emerging star-company
14, Aug 2009This morning I woke up with a memory of a rather disturbing dream. In order to distract myself a bit and re-trigger my brain to ride on a lighter energetic flow, I started browsing YouTube searching for different talks on the science of emergence, as it is one of the scientific areas that fascinate me [...]