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Archive for the ‘Business turnaround startegies’ Category
In my previous post I touched upon conceptual differences between treating Enterprise 2.0 as a set of Web 2.0 tools, and looking at it from perspective of building participatory communities (some can be powered by our IR Web 3.0 technology) of various types of stakeholders, as well as fans whose primary goal is not monetary [...]
Participatory business models become the focal point of strategic modeling for 2010 and probably a decade to come. Web 2.0, Enterprise 2.0 and Government 2.0 are still just buzzwords for many, but quite a few organization start successfully implement new digital programs to connect various members with their ecosystems, engage them in the conversation, collaboration [...]
15 quotes to improve your sales rep’s hearing abilities – for customer satisfaction and your bottom line.
19, Jan 2010When a customer decides to speak, he invests in your business. When you ignore calls of unsatisfied customers, forum posts, blogs references, social media updates with negative notes about your service, it’s as unwise as rejecting voluntary donations with no strings attached.
If a deaf musical can play music, and your sales rep can’t hear out [...]
So, you think you are great at branding and your marcom skills could get you a Nobel Prize.
Wonderful! Can we look at your ads now?
Majority of us have been living large portion of our lives, effected by conditioning that comes from media and social environment and swallowing messages that appeal to our ego, greed, desire [...]
First I will give a brief overview of major ad models for those who are emerging marketing stars. If you are a marketing veteran you might want to skip the intro and jump right to ROI calculation.
Until now there have been four primary on-line advertising models widely used by online marketers:
- Pay Per Impression. CPM [...]
So, as years go by you feel that your salary is not growing that much any longer, but amount of responsibilities and stress grows exponentially. Inspirations and passions are gone, same old job brings stable 150-250K a year ,and all you see in your future is many more years like that, slaving for other people, [...]
How to transform your business and become an internationally recognized marketing legend?
27, Oct 2009Yes, it’s doable…. only doable not by you, but through you.
First, you will have to transcend the whole idea of becoming a legend.
Learn to disappear, abandon “You” in yourself, the whole “me-me-me” notion – drop it. Learn to separate your ego from your authentic self and then destroy it vigorously. It will never fully disappear [...]
Have you ever thought what makes the best lover? Have you ever found the answers? If it’s to be true that are you are paid for what you are good at, the representatives of one ancient profession might have answers for you. Since I’ve neither hired neither interviewed one, let me give you [...]
The human desire for perfection and respect can drive us insane; nevertheless we all want to be perceived as competent, knowledgeable, “in control”. As silly as it is, the nature of a conditioned brain that is functioning in the era of commerce and technology, can not be denied. That’s on the subject of our personal [...]
Having 20 mins before my lunch meeting I decided to spend them reflecting on how various companies approach their innovation habits and build innovation culture. My thoughts also revolved around innovation pipeline as a missing component almost in every innovation strategic and tactical plan.
Just as I started writing, I came across two materials that really [...]