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Archive for the ‘Advertising trends’ Category
As it comes to different types of mobile inventory, whether it’s apps, web or tablets, it seems that there is not many mobile ad tech companies that would provide 360 degree advertising solutions for publishers and ad networks. Each provider seems to cater to only some types of ads, which makes life of advertisers a [...]
Cloud computing became a buzz word, and now with availability of many development tools the number of applications grows exponentially. Many software as a service (SaaS) software applications, ones that are deployed over the internet or to run behind a firewall in one’s local area network or personal computer, these days compete with each other, [...]
Yes, Pay Per Deal advertising model is not only suitable for running your affiliate offer via online publishers, but also to boost your PR (on, in this case not page ranking, but you public relations initiatives. With PPD you can benefit from getting your informercials aired on major television channels. Your TV / print / [...]
Note: reading this article and listening to our podcast on mobile applications development and apps monetization can take 30 mins. So, go grab some coffee, and hang a “don’t disturb” tag on the door handle.
While multinationals are known for evolutionary innovations, it is the tech startups which drive revolutionary innovation. Despites of, or maybe even [...]
Future advertising trends for 2012 & media monetization challenges and alternatives – podcast
27, May 2010As you might have noticed, I enjoy having conversations with industry partners (agencies, publishers and advertisers), our clients and people with whom we share passion for entrepreneurship and advertising technologies.
Yesterday I had one of those conversations with Andrew Stern, a charming serial ad-tech entrepreneur and a web publisher and wanted you to witness it by [...]
How do you leverage social media marketing? What is your web 2.0 strategy and messaging besides “Hi Louis”?
5, Apr 2010So, you finally got on a social media marketing bandwagon? Wow! Impressive :-) And you, of course have have a strategy written on 50 pages, signed and sealed – on how to leverage your existing users. Aha.
Setup a sexy Facebook fan page (with 3 funs – you, your boss and Hugo)? I see… And every employee has a twitter account [...]
Use case: How to launch a new product and acquire customers with integrated marketing mix while utilizing PPD advertising model and outsourcing search engine marketing management and creative advertising services.
Since we receive a lot of questions on how our Pay Per deal advertising model can be a part of integrated marketing mix, in this article [...]
Lead generation education series. :-) Free or affordable B2B leads gen with social media
15, Mar 2010As it often happens, a potential client has asked today if it is possible to run a B2B lead generation campaign on our affiliate network with a monthly budget of $500. Since our Pay Per Deal campaign requires to setup an Elite merchant account this amount would not cover the setup, and regular CPL campaign [...]
In my previous post I touched upon conceptual differences between treating Enterprise 2.0 as a set of Web 2.0 tools, and looking at it from perspective of building participatory communities (some can be powered by our IR Web 3.0 technology) of various types of stakeholders, as well as fans whose primary goal is not monetary [...]
Participatory business models become the focal point of strategic modeling for 2010 and probably a decade to come. Web 2.0 (we design and market such social media portals), Enterprise 2.0 and Government 2.0 are still just buzzwords for many, but quite a few organization start successfully implement new digital programs to connect various members [...]