The future of game design and in-game advertising

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My new friend Bert Koehler (whose work I briefly covered in the post “Learning from AI developers – designing the framework for creation of funny ads for TV, radio, web and print. What will go viral and why?”) have just send me a link to this video-presentataion by game expert Jesse Schell in the context of our games marketing service via our network partners. Jesse runs a game development studio that designs games for Disney and other large entertainment brands. I think the ideas that Jesse explores are quite fascinating. Take a look.

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by Olga Kostrova, CEO of IdeaMama Group:

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