Learn from Obama. Appeal to virtue, then your brand might have a chance to survive in the highly competitive economy which keeps going down the drill. Reflection on marcom of 21st century

So, you think you are great at branding and your marcom skills could get you a Nobel Prize.
Wonderful! Can we look at your ads now?

Majority of us have been living large portion of our lives, effected by conditioning that comes from media and social environment and swallowing messages that appeal to our ego, greed, desire for pleasure, and other cravings and additions – get more, get bigger, get richer, have fun, win at all costs.

Yeah, look at this little guy….

At some point of our lives it comes the time that this nonsense stops making sense – our brains feel stuffed; we finally start searching for the real meaning, real values, things and ideas that ARE real. And then comes realization that consumerism is a funny phenomena, which really is nothing more than avoidance of what is real. Then money, fame, gadgets, girls (or guys) – it all becomes part of the dream outside of what’s real.

And then we freeze… the world turns upside down… and it takes time to reconstruct it in our heads…

If you are in your 30+, you probably went through this process already. What is even more exciting is that younger generations of 21st century is even more conscious than their parents; appealing to their lower motives will bring marketers nowhere, really.

One morning we all wake up, and all that matters is not our faces on the cover of Vanity Fair or Fortune magazine, but to lose ourselves in the service of others. No, not to die literally; but figuratively, yes. To transcend the rigid sense of “me” and just give, spread love, share a cookie with a stranger, give hope… and contribute to a sense of peace of others.

So, marcom genius, stop showing me ads that tell how my life can be better with your product; give me the real message instead – show me how you can help me to utilize my talents to make lives of other better, easier, joyous.

If you can have this level of conversation with your customers for the next 10 years straight, then go, claim your Nobel Prize… and shove it up … you know what.

…
by Olga Kostrova, CEO of IdeaMama Group | IdeaMama Ad Network | IdeaMamaClub.com |

Connect with me on LinkedIn & Facebook | Follow me: twitter.com/IdeaMama | Skype me: IdeaMama |

class=”statcounter”> href=”http://www.statcounter.com/blogger/”
target=”_blank”> src=”http://c.statcounter.com/4530719/0/b2d7addd/1/”
alt=”hit counter for blogger” >