Archive for January, 2010

Learning from AI developers – designing the framework for creation of funny ads for TV, radio, web and print. What will go viral and why?

24, Jan 2010

I have just came back from a meeting of Silicon Valley scientists and developers who work on design of various artificial intelligence systems. While no ultimate solution has been found yet, nevertheless every discussion is interesting and thought provoking.
Today’s speaker, Bert Koehler, presented results of his research and share some insights on building AI systems [...]

15 quotes to improve your sales rep’s hearing abilities – for customer satisfaction and your bottom line.

19, Jan 2010

When a customer decides to speak, he invests in your business. When you ignore calls of unsatisfied customers, forum posts, blogs references, social media updates with negative notes about your service, it’s as unwise as rejecting voluntary donations with no strings attached.
If a deaf musical can play music, and your sales rep can’t hear out [...]

Learn from Obama. Appeal to virtue, then your brand might have a chance to survive in the highly competitive economy which keeps going down the drill. Reflection on marcom of 21st century

19, Jan 2010

So, you think you are great at branding and your marcom skills could get you a Nobel Prize.
Wonderful! Can we look at your ads now?
Majority of us have been living large portion of our lives, effected by conditioning that comes from media and social environment and swallowing messages that appeal to our ego, greed, desire [...]


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