Archive for December, 2009

What is the difference between revenue expected from CPM, CPC, CPA and PPD (pay per deal) and which online advertising model guarantees higher ROI for technology marketers and B2B companies?

14, Dec 2009

First I will give a brief overview of major ad models for those who are emerging marketing stars. If you are a marketing veteran you might want to skip the intro and jump right to ROI calculation.
Until now there have been four primary on-line advertising models widely used by online marketers:
- Pay Per Impression. CPM [...]

Smooth road to the riches. Tips for underutilized sales & marketing geniuses. Fix a gap in your career, get an equity in your life, damn it!

10, Dec 2009

So, as years go by you feel that your salary is not growing that much any longer, but amount of responsibilities and stress grows exponentially. Inspirations and passions are gone, same old job brings stable 150-250K a year ,and all you see in your future is many more years like that, slaving for other people, [...]


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