Media content crises? Look outside of your backyard for the solution

I was a little bit surprised to hear about media content crises from AdAge last month (as the solutions obvious to me, at leas some of them):

Solution #1.

I think globalization opens the door to great opportunities to engage talents from third world countries. You can hire top journalists from India, Pakistan. Ukraine and other countries, talents with MBAs and PhDs for fractions of cost spent on US talents. Put them on payroll, don’t outsource to agencies that will resell the news to your competitors with twists here and there. Hr will have a bit of work, but someone has to bake the cake.

Yes, quality of the language will be an issue, but the solution is simple – local editors. Researching news, putting a story together, creating a thought provoking peace, that’s what takes time. Editing it, that’s peanuts. Even travel and visas would be justified.

And no, I don’t feel that we have to protect local jobs, if you ask me. Millions of people on this planet are starving. Country of origin or cultural belonging makes no difference for me. All souls need an equal chance to take care of their families. I believe in prosperity and the chance for all.

Solution #2.

Currently editorial teams focus on events, making them the main content-assets. Instead, I believe that media in the current state of affair should build a team not of journalists-reporters, but journalists-visionaries, and focus on ideas and visions, making ideas main media content assets. Tip: search for INPs, no not because I am one of them , but because accordingly to many personality profiling system they represent only 1% of population. Their value obviously not that their represent significant minority of the population, but because they happened to view and perceive the world differently then the rest 99%, therefore their insights might be novel. (You can learn about characteristics of INTP personality type from my own report or other sources).

Solution #3.

It leads to third solution – developing closer relationships with companies, non profit and charity organizations, artists, political activists and other parties that sleep and dream to provide you with news and their insights. Collaborate with them, support them with their initiatives more, incentiify them with your attention and create news together. Stop attention discrimination and be more inclusive to little guys.

It takes quite a bit of work for your editors to browse all press releases, and obviously it’s easy to miss something worth of your attention. Plus it is hard to rely on email delivery due to filters.

So, may be it’s just too old model? May be it outgrew itself? May be you need a collaborative platform, may be it’s time for media to be where the news are, not an outsider, be with the news from the moment of its conception? Our collaborative platform (ask us for enterprise version of it) is not designed to serve this goal, but we definitely can brainstorm with you to create a solution that fits your exact needs and provides a work flow for new processes.

Sleep on it…
…
by Olga Kostrova, CEO of IdeaMama Group | IdeaMama Ad Network | IdeaMamaClub.com |

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