I can imagine how controversial my opinion expressed in this article might appear, nevertheless it does not diminish its value. I would like to share with you something to which 95% of the world will say “What a nonsense!”. The remaining 5% can simply monetize on it despite of the skepticism of naysayers.
The idea for this article came to me last night during meditation. Since I usually trust my inner guidance, I decided to share these thoughts with you, even thou traditional marketers along with Nielsen and other research and data analysis companies will squint their eyes while reading it.
What I will suggest here to marketing executives is to develop their own tools or follow existing methodologies for learning how to access the quantum energy signature and informational imprint it carries, and use this information in their decision making process instead of spending hundreds of thousands of dollars on often poorly executed market research with falsified data. Yes, I know, that’s quite aggressive statement, but unfortunately my background assumes that I’ve seen few things here and there.
I have always been fascinated by this little thing that we carry in our heads called “brain”. It has untapped potentials, mostly unexplored and unexploited. Our brains do us less good than damage, unfortunately, preventing us from liberation and sense of freedom, but that’s another conversation all together. Instead here I want to point to tremendous opportunities that this little organ gives us – tapping in the information and transforming it into insights and “big-picture” level of knowledge in ways that still seem illogical for many of us.
What I advocate here is developing more intuitive approach to strategic decisions in areas of marketing, learning potentials of product adoption, developing visions for the projects, decisions related to joint ventures etc. Of course, it is easy for me to say – I am intuitive (INTP accordingly to Myers-Briggs personality typology), but those who perceive the world with more judgment than intuition can gain the same advantage by simply taking time to learn the tools and techniques known as Remote Viewing.
For those who know nothing about remote viewing, I added few videos that might be entertaining
First one is about Star Gate project. I have attended a lecture once hosted by a leading scientist of the project. It is as obvious to me as fascinating to others, since I have been using this technique for over a decade – some time consciously, other subconsciously on “autopilot”.
Couple more on how remote viewing works:
Excerpts from a presentation by Dr. Simeon Hein, a director of the Institute for Resonance in Boulder, Colorado at the International UFO Congress, 2005.
I already envision how someone has a temptation to post a comment like: “Remote viewing? RM for market research? What a bully idea!” On that all I can say is: it might be, but you will never know unless you practice long enough to “know” instead of guessing. Study and practice it for one year, and then come back to me with your skeptical statement.
For those who are ready to start mastering more intuitive approach and apply it to their lives and career, I suggest to simply start with what is good for your health anyways. Pranayama has been a phenomenal tool for me to induce calmness and tranquility despite of at times chaotic life’s events and busy routine that affects the patterns of the mind. I find that my deepest insights come from a state when I am in Alfa (some time Theta, but it requires more complex practice).
Alfa brain wave is the mark of complete relaxation on all levels that will help you to access “pure” information that has no noise in that, no data mutation created by judgment. By watching your breath and practicing various breath exercises early in the morning or/and in the evening before going to bed, you will reach the inner space of “knowing” things, which will not only take your marketing career to the next level, but will increase overall quality of your life by reducing anxiety and probability of making decisions that you will later label as “wrong”.
To summarize, the rule of kind influence on the matter is: create something of value and practice RV to deliver better value, not hope for mastering mind control by tapping into non local quantum source to push garbage to the market.
So no, I am not suggesting marketers to learn how to change heart rates of the consumers when they see your product or a banner ad. What I do suggest is to trust your natural ability to “know” and “see”, to develop relationships with your intuition and what we call “guts feelings” and apply it in all aspects of your life. Gently… with love and care…
P.S. What does it have to do with our Pay Per Deal performance marketing model? Absolutely nothing
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by Olga Kostrova, CEO of IdeaMama Group | IdeaMama Ad Network | IdeaMamaClub.com |
3 Responses to Non Conventional Tips For Executives: Saving on market research by tapping into natural insights. Remote viewing ability and its applications in marketing and advertising
Sahara
August 4th, 2009 at 3:54 pm
This is not Bull at all… In fact, one of the big reasons people (marketers)
fail is because they do not actually care about the client — They will
say or do whatever they think will persuade/induce/trick the buyer into
buying. Your post has a much bigger implication — that we are all connected
and we are all wanting the same things.
So, yes, I know remote viewing is possible and that it is not difficult to learn.
I learned how in a weekend seminar with Silva Mind Control way back in the
early 80’s. It works — but if you try to use it to manipulate others… you will
lose the ability. It seems — for me at least — to require that I actually care
about the people I am trying to see/read/understand.
The world is awakening to what the Buddha and many ohers have taught
all along — that you get back what you give out. If you try to cheat or
manipulate others — you will be cheated and manipulated.
If, as a marketer, you truly desire to provide real value to your customers,
then their minds and hearts will be open to you — and you will be able to
“read” their minds.
Getting into an alpha state is key — it slows your mind to the frequency
of the Earth’s communication channel, where we can all “phone”
one another just by “seeing” it so.
OK, I’ll get off my soapbox — but I am just saying that I agree with you
that marketers and other business professions could benefit greatly by
thinking not only “out of the box,” but also out of the mind (the logical
and rational mind that is in denial of reality).
Sam Kumar
August 5th, 2009 at 11:06 am
This reminds me of Gerald Zaltman’s book _How Customers Think_. He says that surveying customers and just implementing what they say often fails. It fails because it’s too surface level, and doesn’t plumb the depths of customers’ needs and desires. A better approach is to understand how customers metaphorically think and feel about the market. His approach has customers pick pictures and create collages, narrate the reasons for their choices, and construct a deeper understanding of their vision. Steve Jobs famously didn’t use focus groups to design the iPhone; he worked at understanding their feelings and desires to arrive at a design.
More about Zaltman here: http://www.fastcompany.com/magazine/14/zaltman.html
More metaphysically, there’s also the story of how Barabara McClintock won the Nobel prize for the discovery of transposons and their role in the evolution of corn. After breeding many generations of maize, she felt that by listening to what the corn was telling her through their patterns of white and dark kernels, she arrived at her insights on their genetics. This immersion seems to open the mind to a new level of insight.
Sam Kumar
August 5th, 2009 at 12:05 pm
Here’s an interesting discussion about why this approach my find difficulty in getting adoption in executive suites.
Why managers won’t think: http://hbswk.hbs.edu/item/5952.html
It also lists some of the “deep metaphors” used by Zaltman.
I also can’t resist recommending George Lakoff’s books on metaphor, _Metaphors we live by_ and _Women, Fire, and Dangerous Things_. Some of his recent books have been more topical, as some of these cognitive approaches have proven very effective for influencing national politics.