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September 8, 2010
Archive for July 28th, 2009
Rescue Plan 2010 for traditional media. “Must Dos” for local ads companies to not hit bottom before the sun goes down
28, Jul 2009I strongly disagree with forecasts suggested in the article published by MediaWeek on May 21, 2009 “Local Ads to Hit Bottom in 2010”.
It says:
Local advertising media — including newspapers, direct mail, TV, radio, Yellow Pages, traditional outdoor, cable TV, magazines and digital/online — are collectively forecast to decline to $144.4 billion in 2013, down from [...]