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Archive for July, 2009
I am happy to share quite exciting new announcement with readers of our blog even before our news were distributed to press.
.
PRESS RELEASE
For immediate release
IdeaMama Group announces the launch of a new application of their revolutionary Pay Per Deal advertising model by branching out to trade show marketing and outdoor advertising
SAN FRANCISCO, CALIFORNIA, USA [...]
Biometrics and consumers neurofeedback in advertising – social media innovation, Web 3.0 and performance marketing
29, Jul 2009Few years back I worked with research companies that specialize in biometrics; they conducted studies to determine how users respond to certain ads. They offered an evaluation that goes beyond traditional measures like click-through rates if applied to online advertising.
Couple of years ago neuro technologies started to find its way into gaming world (Neurosky and [...]
Rescue Plan 2010 for traditional media. “Must Dos” for local ads companies to not hit bottom before the sun goes down
28, Jul 2009I strongly disagree with forecasts suggested in the article published by MediaWeek on May 21, 2009 “Local Ads to Hit Bottom in 2010”.
It says:
Local advertising media — including newspapers, direct mail, TV, radio, Yellow Pages, traditional outdoor, cable TV, magazines and digital/online — are collectively forecast to decline to $144.4 billion in 2013, down from [...]
It is obvious for everybody who understands the media industry challenges and dynamics, that television and radio as it exists today will not survive for long. Brand advertising dollars shrink, advertising revenue declines, the audience shifts its attention to new media forms.
The way I see television and radio evolving is by moving away from a [...]
Don’t watch the game from your office window. Live the game from where you are. Keep scoring in the name of the game
22, Jul 2009So, what about this game that we are here to play that by common agreement we call human life?
We wake up in the morning, follow our little routine of actions before getting busy with the routine of being busy and then we are resting from being busy.
Thousands of days later the body turns to dust [...]
I have no idea what bug has just bit me, like I have nothing else to do, but I felt again the itch of starting a new experimental collaborative, business networking group. So I did and you are welcome to join. (Boy! I wish the God, whatever he is, invented 240 hours day during [...]
One of the most popular debates on the subject of leadership is weather leadership is a skill or a talent.
My answer to it would be – both, but neither as important as your “being”, your experience of yourself and your experience of the God. Please note, there is nothing religious in this statement, it is [...]
Till now, most media agencies are buying impression media. Is it because it makes sense or because it’s easy way of handling a clients’ advertising dollar?
I’ve being repeating for over a half of a decade that CPM model has a short life span, and many publishers would receive such a statement with skepticism. It is [...]
Our top advertising sales advise
13, Jul 2009So you have built an audience, got significant number of page views, now what? Yes, of course you can sell advertising on CPM or CPC, but every other media nowadays compete for advertising dollar. Can your content and the quality of your audience compete with top online publishers?
If yes, selling directly to advertisers might be [...]
So, you were born a micromanager, grew up to be a micromanager and will die as a micromanager? Good for you! Consistency is a virtue. Some times…
But who wants to have a micromanaging boss?
Especially if you are managing a horde of in-house creative marketing professionals – independent, eccentric, most probably with semi-healthy ego. They don’t [...]